Marshmallow Fluff Festival: Union Square (Sept 28th)

shutterstock_92720830-300x199Marshmallow Fluff: that super sweet gooey goodness originated right here in Somerville, MA.  In 1917, Somerville native Archibald Query began concocting the delicious treat in his own kitchen.  World War I supply shortages disrupted his operation, however.  After the war, Query moved on to other enterprises and sold his formula to the young entrepreneurs, H. Allen Durkee and Fred L. Mower around 1920.  Beginning with door to door sales, Fluff soon took off and became a staple in many Massachusetts households.  By 1930, Durkee-Mower had expanded to a new factory and branched into radio advertising with The Flufferettes show.  The following decades made Fluff a nationally known product loved by all.


Union Square, the birthplace of Marshmallow Fluff, celebrates its hometown pride with the WHAT THE FLUFF? FESTIVAL, Saturday, September 28.  3:00 – 7:00 pm.  The festival is held in the center or Union Square where Somerville Avenue, Washington Street and Prospect Street meet.  Admission is FREE!

What to Do at What The Fluff?

The festival is known for good times, good food, wacky fun, wild games and cool contests.

Head to the Shenanigans Games Stage for Fluffy fun and games.  Try:

  • The Fluff Lick-Off
  • Blind Man’s Fluff
  • Fluffernutter Relay
  • Sticky Musical Chairs
  • Fluff Jousting!

Don’t miss the special Fluff-Grab Machine.  And take your little ones over to the space behind Independent Restaurant for Sweet Fortune Fishing, Fluff Bowling, a bounce house and more.


The Fluff Festival is all about showing off your love of Fluff and your prowess with it.

Everyone wants to be crowned the Pharaoh of Fluff!   Dress in your best Fluff inspired outfit based on the Festival theme.  To compete, check in at the main stage between 3:00 and 4:00 pm.


This is the creme de la creme, the topping on the cupcake, the reason we all are here – Fluff culinary creations.  Do you have the Fluff?  Be creative, think outside the jar and be prepared for some stiff competition.

Award Categories:

  • Best Original Recipe
  • Best Traditional Recipe
  • Most Creative
  • Best Youth Entry
  • Grand Prize: Best Overall


  • 1.) Bring a minimum of 6 servings of your best Fluff recipe to the festival,
  • 2.)  Print and bring a copy of your recipe.
  • 3.)  Provide a completed Entry form download here (Extra forms also available on-site.)
  • 4.) Register between 2:45 pm and 3:15 pm. 
  • 5.) Receive a little “You’re Flufftastic!” gift from us just for entering.

This year’s judges are:

  • Liz Bomze, Editor at Cook’s Illustrated and Contributing Editor at Serious Eats and Improper Bostonian
  • Juliana Lyman of Savenor’s Market
  • Suzanne Mermelstein of Mariposa Bakery
  • Eric Parkes of Somerville Chocolate CSA

Winners from each category will be awarded a bevy of fabulous prizes.  The Grand Prize winner will receive an exclusive, private tour of the Durkee-Mower Marshmallow Fluff factory!

Leftover creations are sold to festival-goers in the post-contest bake sale!  Competitors do not keep leftovers, so, be sure to make extra for yourselves to keep at home.

Keep in mind:

  • Organizers recommend bringing creations in disposable containers – NOT Grammy’s best china.  Platters and plates can be picked up after the bake sale, but What The Fluff? is not responsible for any sugar rush induced damage to containers and utensils submitted with your entry.
  • Go all Fluffing out!  Ge creative.  Flavor and presentation are judged highly.   Past festival faves included an Erupting Fluff Volcano Cake, Fluff Avocado Ice Cream, Chicken Wings in a Fluff Barbecue Sauce, a chess board made in cake and fudge.  Think beyond the whoopie!

“What the Fluff?” is presented by Union Square Main Streets as part of ArtsUnion, an initiative created by the Somerville Arts Council and funded by the Massachusetts Cultural Council and the City of Somerville. The event is made possible thanks to generous sponsors, local business support, talented team leaders and fluff-tastic volunteers.

SATURDAY, 9/28 3:00 – 7:00pm.

UNION SQUARE, Somerville, MA 02143


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